2013-2014
CTO - Co-Founder
EasyPeasy
I Co-founded an organization specialized in digital assets management and led the team that developed EasyHash - the easiest way to remotely manage, rent and profit from cloud crypto mining resources, adapting to market changes without hardware depreciation concerns.
Highlights
- Co-founded digital assets management platform and CEX
- EasyHash cloud-based crypto mining management platform
- Early multi-blockchain adoption
I co-founded EasyPeasy in 2013, a cryptocurrency exchange platform where users could purchase mining capacity shares and profit from distributed mining operations. This was my first venture as a founder and CTO. It was a deeply formative experience that crystallized my belief in cryptocurrency’s disruptive potential.
The Market Opportunity
In 2013, cryptocurrency mining was exploding, but the barrier to entry was high. Most people couldn’t profitably mine. They lacked the capital for hardware, the electricity to run it, or the technical knowledge to manage operations. Meanwhile, miners with excess compute capacity had no efficient way to monetize it.
EasyPeasy bridged this gap: we built a centralized exchange (CEX) where miners could offer computing capacity in smaller, affordable packages, and buyers could purchase shares of mining output for profit. Instead of owning expensive hardware, users bought fractional stakes in mining shards. They were essentially purchasing the excess compute capacity at a premium that reflected the profitability differential.
Building the Platform
I led a leadership team of three alongside developing with a small 2-person engineering team while coding myself. We moved with the speed of the early crypto space. Rapid prototyping, continuous improvement, almost debugging in production. The technical stack was well-chosen for 2013: Ruby on Rails for the backend and native mobile development for the frontend.
The platform abstracted all the complexity of mining from users. You didn’t need to understand hash rates, difficulty adjustments, or pool protocols. You simply bought capacity, watched your earnings accrue in real-time, and withdrew whenever you wanted. It was product thinking applied to an emerging technology: making something genuinely difficult easy for regular users.
Operating in the Regulatory Gray
2013 was a fascinating moment in crypto history. There was essentially no regulation. We were operating on the threshold between regulated and unregulated activities, leveraging that ambiguity to move fast and iterate. We weren’t providing the mining capacity ourselves (that eliminated hardware depreciation concerns); we were purely a marketplace connecting supply and demand.
This regulatory freedom was liberating but also clarified the risks we were taking. We were building something genuinely novel in a space with no legal precedent. There was no playbook, no compliance framework, no established practices. Every decision had to be made with awareness that the rules could change overnight.
Why We Stopped
By late 2013, both my commitment and my business partner’s commitment to Orwell Group were consuming most of our time and energy. EasyPeasy demanded founder attention that neither of us could sustain. We made the pragmatic decision to take the platform offline rather than let it stagnate.
We offered the EasyPeasy product suite as a potential alternative offering to Orwell, imagining how this capability might complement their fintech strategy. It didn’t materialize as part of Orwell’s roadmap, but the experience of building it left an indelible mark on my thinking about the convergence of finance and crypto.
A Decade of Crypto Conviction
I’d been exposed to cryptocurrency since 2010-2011, observing its emergence from the sidelines. But building EasyPeasy represented something different: it meant actively acknowledging crypto’s capabilities and the disruptive breakthrough it would bring to finance.
Looking back, this was possibly one of the clearest entrepreneurial opportunities I’ve encountered. The chance to build foundational infrastructure in a technology reshaping finance itself. I never left the space. Every subsequent venture has maintained some connection to crypto or blockchain: from the crypto-fiat bridge at PortIT’s RampX, to the streaming infrastructure at Streamable Finance, to the multi-asset platforms across Ephelia’s portfolio.
EasyPeasy taught me that the best businesses are often built at the intersection of emerging technology and real user problems. The miners had a problem. The capital-constrained users had a problem. We solved for both at once. That pattern has remained central to how I think about building products ever since.
